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WIEN MITTE.
BEWEGT
DIE STADT.
IDEEN
BRAUCHEN
RAUM
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WIEN MITTE.
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DIE STADT.
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WIEN MITTE.
BEWEGT
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IDEEN
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Fünf in 22 1220 Vienna more »
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ART – A PART OF OUR IDENTITY

Art pleases, art irritates, art challenges assumptions. Art can open new, unimagined perspectives. BAI harnesses these strengths by inviting artists to collaborate on selected projects. Art is an integral part of the development process from its very inception. It gives impetus to the architecture, but also serves as a source of inspiration for the company itself. The results of the artistic cooperation manifest themselves as interventions in the buildings as well as in our media communication, for example in advertisements and billboards. Two widely noted campaigns, IDEEN BRAUCHEN RAUM and WIEN MITTE. BEWEGT DIE STADT., are a testament to how strongly the integration of art can shape corporate identity.

PLEASE SELECT AN ART CAMPAIGN

IDEEN BRAUCHEN RAUM
WIEN MITTE. BEWEGT DIE STADT.

IDEEN BRAUCHEN RAUM

Originally developed by the design studio 3007 and conceived by BAI since 2013, this image campaign takes advantage of the rich potential for inspiration inherent in the exchange between architecture and art. In the context of sustainable real estate and urban development, the slogan IDEEN BRAUCHEN RAUM serves as a brief for the selected artists.
As varied as the different artistic approaches are, the results have one thing in common: They are strong images that tell stories, continually open up new conceptual spaces, and still leave enough room for individual interpretations. Beyond their subject matter, they also stand for an open, courageous and visionary company.

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