ART – A PART OF OUR IDENTITY
Art pleases, art irritates, art challenges assumptions. Art can open new, unimagined perspectives. BAI harnesses these strengths by inviting artists to collaborate on selected projects. Art is an integral part of the development process from its very inception. It gives impetus to the architecture, but also serves as a source of inspiration for the company itself. The results of the artistic cooperation manifest themselves as interventions in the buildings as well as in our media communication, for example in advertisements and billboards. Two widely noted campaigns, IDEEN BRAUCHEN RAUM and WIEN MITTE. BEWEGT DIE STADT., are a testament to how strongly the integration of art can shape corporate identity.